Video Overview
SaorTrack device for Digestive Disorders
Produced by –
Contact Details – https://magpie6media.com/
Professor Pádraig Cantillon-Murphy based at UCC, who leads SaorTrack, worked closely with Clifford Parrott and Christina O Shea of Clare-based animation company Magpie 6 Media to create a one minute animation which captures the complex technology behind this new innovation and how it can impact on patients’ lives.
Endoscopies or colonoscopies are used to diagnose digestive disorders, but both are limited by the length of the instrument leaving large lengths of the gastrointestinal tract inaccessible. Capsule endoscopy, which uses a small swallowable camera pill to visualise the patient’s gut, is popular with patients but has not replaced diagnostic endoscopy due to insufficient location accuracy and video coverage.
SaorTrack addresses this by using the first on-chip sensor for magnetic navigation with advanced wireless communication to provide real-time location tracking inside the intestines.
Considering the animated subject matter, the animators decided to find a balance of stylised design with enough realism to convey the technical information. Adding the Heads-Up-Displayeffects (HUDs), in the microchip sequences were key in giving the animated short its high production standard, added info value, and an eye-catching quality. .
